Thursday, April 12, 2007

Getting clearer

This week has been... interesting. Challenging, but interesting.

I realized after a day of being completely useless and, frankly, miserable that, as much as I'd sometimes really like to, I just can't do the after-midnight bedtimes anymore. I wake up too late and feel like a wreck the next day. Part of the late bedtime was due to my own procrastination, as well as my insistance on taking on more during the day than is physically possible (because yeah, I'm Superwoman like that). On Monday, I stayed up until about 2am working on a strategic vision and marketing plan for the zen kitchen, which is a surprisingly exhausting and somewhat scary activity. I'm actually starting to think like a CEO, and being someone who hated corporate in all its incarnations, this is a very new thing for me. So I'm working through it.

Meanwhile, there have been a LOT of positives this week. I seem to be getting smaller again (although I'm not completely sure how), I was able to complete the marketing plan and create a manageable system to market myself each week/month (with actual milestones to track progress), and I'm about halfway done with the tzk mission statement; now I just have to figure out what makes me unique in the marketplace, and start seriously looking at who my competitors are and how I can distinguish myself from them. In the meantime, I have a few new projects trickling in, and a lot of people asking about my services - which is just LOVELY.

That's all to report for now.

No comments: